# Traction

But wait! Don’t you need a lot of traction on the platform to do that?

To attract future volume to its platform, Helice will lead major public campaigns — including those targeting the general public.

Indeed, you see, these technologies hold an underestimated advantage: **they are highly visual !** 

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Unlike complex cellular or AI-based innovations, heart prosthetic technologies are tangible and intuitive. You can see them, touch them, and most importantly, their purpose is instantly understood: the patient either lives or dies without them.

And yet, **this powerful visual and emotional appeal remains largely untapped by current business models.**

In addition to having attractive financial products, If we succeed in engaging the broader public, we can unlock massive capital in a sector that remains underfunded due to the structural challenges outlined earlier.

<figure><img src="/files/M28cRzJee7gKswTg0Z8R" alt=""><figcaption></figcaption></figure>


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