Traction

But wait! Don’t you need a lot of traction on the platform to do that?

To attract future volume to its platform, Helice will lead major public campaigns — including those targeting the general public.

Indeed, you see, these technologies hold an underestimated advantage: they are highly visual !

Unlike complex cellular or AI-based innovations, prosthetic technologies are tangible and intuitive — whether it’s a leg, a bionic arm, or even an artificial heart. You can see them, touch them, and most importantly, their purpose is instantly understood: the patient either lives or dies without them.

And yet, this powerful visual and emotional appeal remains largely untapped by current business models.

In addition to having attractive financial products, If we succeed in engaging the broader public, we can unlock massive capital in a sector that remains underfunded due to the structural challenges outlined earlier.