# Niche or not niche ?

Sam Altman : “It is a terrible question to ask how big is the market. The market that are best for start up are market that are small today, and going to grow explosively over the next 10 years. We want to see a market that is small today, but growing very quickly”. 

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{% embed url="<https://www.youtube.com/watch?v=5XgjG3ziIGY>" %}


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